(Three NFL teams, the Dolphins, the Vikings, and the Jaguars, have introduced new uniforms for the 2013 season. Being a bit of a uniform junkie, I'm going to review them over the course of this week. Today: the Jacksonville Jaguars.)
Holy hell. Every idea on the board made it into the uniform. OK, where to start? It's clear to me that this is the result of a new owner, the Jaguars' Shad Khan, wanting to really put his mark on a team and be considered "innovative". Just look at his prominence in the Nike/Jaguar promo of the new uniform. He is front and center. I can almost imagine him in design meetings screaming "I need more cowbell! More! More! More!"
There are a lot of little individual parts of this uniform I like. The new logo is more detailed than the old one and it's perspective has been improved. A small upgrade. The logo is used on a shield shaped badge over the left shoulder, a nod to Jacksonville's military community. Yeah sure. Looks cool. The shoulders have a clear, shiny print that accents the matte finish of the jersey and looks sort of like tiger stripes. I dig the look, but I thought jaguars had spots? The pant leg has a floating color panel that sort of reminds me of a military rank bar thing. This I really like. The custom number font looks athletic, sharp, and aggressive. I like the numbers 1, 4, 5, and 9, but the 3 and especially the 7 look wonky to me.
Put it all together and what do you got? A lot, and I mean a LOT of stuff. Editing was needed here. If it were me, I would have eliminated the color contrasting shoulder and neck thingy, refined the 3 and 7 numbers, and had a different pattern other than tiger strips for the shiny bits on the shoulder.
BUT OK SERIOUSLY, WHAT THE HELL IS WRONG WITH THE HELMET???
My God, this is the worst uniform detail I can remember in a long time. Maybe ever. Matte black in the front, shiny gold in the back. It's like the world's shittiest mullet. If you took the logo off the helmet, this would still look odd. But then WITH the already more detailed logo?
The official story is that this is supposed to represent a jaguar hunting and emerging from the shadows. But that should mean that the black and the gold would be reversed, so the Jaguar head is emerging from the shadow, not diving into it. It's a dumb rationale.
Here's why I really don't like this gradient: The helmet is the most important element of the uniform. It's the jewel. Everything should be in support of making it be strong and memorable. Having a giant matte black / shiny gold gradient transition directly behind your logo is probably the worst thing you could do. There's nothing to focus on, just one big pile of hurt.
Bottom line: This is the Poochie of NFL uniforms.
- New logo
- Leg stripe
- Jag shield
- The helmet
- The helmet
- Too many elements fighting each other
- The numbers 3 and 7
- The helmet